When hiring a web designer, consider whether you want to commission a custom site design or a custom template. Both are tailored to your needs and give your site a unique look. Your web-coding skills, budget and future plans will likely determine which option you choose. Here are the pros and cons of both.

Custom Design
A custom site design requires the designer to create every part of your site, like landing pages, contact pages and subscription forms. A good designer uses the latest technologies to build a clean-looking site that meets all your stated requirements. Depending on the scope of the project, this may be cost-prohibitive, and you may be dismayed at how long it takes to get from concept to launch. Remember: You’ll need to pay someone to maintain the site or request incorporation of a content management system.

Custom Website Templates
Cheaper and faster are custom templates. You’ll have a professional-looking site, but you can build it as budget and time allow. The major drawback of templates is their potential lack of scalability or adaptability; they only address a few site components. If you decide you’d like to add features or capabilities later and don’t have the skills to do so, you may need to pay a web designer to help.

Both custom site designs and custom templates will get your content online and make it look professional. Decide which option is right for you, taking into account your skills, budget and timeframe.