Creating a template for your website can save time and ensure consistency throughout your site. Here are three key aspects of web template design to consider as you work.

Layout

Every page of your website may present different information, but they’ll all likely use the same basic layout. Focus on a header, footer and navigational elements that will appear on every page. Be sure to include a little white space in your layout to keep the page from looking crowded and overwhelming to visitors.

Aesthetics

Consistent use of colors, fonts and images is an important part of creating a corporate identity, and it helps even the smallest small business look extremely professional. Choose just a few easy-on-the-eyes fonts to use throughout the site, and find aesthetically pleasing ways to use your logo and corporate colors on every page.

Usability and Functionality

Always design with the end-user in mind. Making your website easy to navigate and ensuring that site visitors can find the information they are looking for with just a few clicks are extremely important. Today’s seasoned web surfers demand fast page loads, simple navigation and seamless content integrations. Search capabilities, personalized recommendations or ads, and social media integration are just a few features that modern site visitors have come to expect.

Keeping these three things in mind as you design your web template will help you create consistent, attractive, user-friendly pages for your website.