The Challenge
One of the primary challenges of this project was recovering and restructuring over 250 products from a broken legacy website while rebuilding large amounts of missing or corrupted data. The existing site suffered from damaged CSS, broken assets, and an outdated Elementor page builder implementation, requiring extensive debugging to preserve as much of the client’s previous work as possible while migrating the design into a modern native Gutenberg-based theme. Additional complexity came from ongoing CI/CD-related ad hoc requests during the restructuring of the site’s eCommerce data architecture. At the same time, the project needed to align with the client’s broader goals of transforming the platform from a traditional eCommerce store into a streamlined brochure-style product catalog focused on product advertising and lead generation. This included removing transactional functionality, creating multiple custom contact forms, implementing conditional routing logic to direct submissions to the appropriate recipients based on user pathways, and simplifying access to equipment, parts, and service request information for customers.
